Project: Mobile Application My Charm Collection
My Charm Collection is a mobile application that allows users to create, customize, and track their Les Néréides charms. Each purchased or virtual charm is added to a digital album, and users can join a Collector’s Club offering badges, limited editions, and exclusive benefits.
Context: Les Néréides, a luxury yet accessible costume jewelry brand, aims to strengthen its connection with customers and offer an original digital experience. Objective: Create a mobile application that combines: Customization of jewelry with virtual charms. Management and enhancement of the user’s existing collection of purchased charms. A Collector’s Club program that rewards loyalty and encourages community engagement.
